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What is keylight?

keylight is a user-centric subscription business platform designed for global companies to effortlessly build, manage, and scale their subscription-based revenue. It encompasses the following capabilities:

  • Subscription Commerce
  • Subscription Management
  • Recurring Billing
  • Revenue Management
  • Analytics

With keylight's unique and modern approach to subscriptions, business administrators can orchestrate complex subscription operations in a configuration-based and low-code environment, using one central backbone. Internal or external users can leverage dedicated applications tailored to their needs to sell, purchase, and seamlessly manage subscriptions.

For modern business and pricing models​

Today's business models have shifted from one-time product sales to more intricate subscription models that capitalize on continuous customer relationships. Hybrid models often combine recurring subscriptions, flexible pay-as-you-go options, different product and package types, and diverse monetization strategies. Here are a few examples:

  • A one-off setup fee for a subscription or pay-as-you-go offering is waived for the customer if they have a pre-existing subscription contract.
  • Certain consumption-based pricing components may rely on other subscriptions or one-time product purchases.
  • While products and services can be sold separately, there are fixed bundles available for customers who prefer a recurring contract. For example, combining physical hardware with software services in a single subscription.

To solve these dynamic and conditional requirements, keylight's Elastic Product Catalog, equipped with extensive pricing capabilities, allows a straightforward setup for both simple and complex monetization strategies based on a no-code rules engine.

More than a traditional billing system​

A subscription business journey starts with users–prospects, customers, partners, and internal teams–interacting with each other through technology to create shared business value. Rather than focusing on back-office activities from the billing and finance perspective, keylight focuses on user requirements, starting with acquisition channels and progressing to billing and finance automation. Recurring billing is considered part of the continuous customer journey in keylight. By putting users and their journeys first and taking the entirety of the customer journey into account, keylight is able to offer superior subscription solutions for handling integrated commerce, billing, and analytics requirements end-to-end. A user-centric and unified subscription backbone is the primary differentiator for businesses to transform, grow, and scale their subscription-based revenue successfully.

Platform fundamentals​

keylight is designed based on the latest research in applied mathematics. At its core is a modern architecture that redefines flexibility, scalability, and hassle-free management for your subscription business.

  • User-centric: keylight's data model design prioritizes user requirements, enabling every user group to confidently and efficiently perform subscription activities and day-to-day tasks.

  • End-to-end: keylight unifies the three pillars of a subscription business–user experience, automation, and analytics–enabling stronger connectivity between processes and teams while reducing integration frictions and customization costs.

  • Rule-based: keylight offers expressive configurations for commercial and billing policies, empowering subscription businesses to orchestrate complex processes and maintain flexibility.

  • Event-driven: keylight has developed an event-based and reactive engine that triggers automated actions and collects structured data throughout the entire customer journey, providing insights beyond revenue metrics and revealing the dynamics of customer relationships.

  • Layered complexity: keylight is a powerful system without usability trade-off. It supports multiple layers of complexity simultaneously, allowing administrators to define rules and processes while providing easy-to-use tools for operational teams.

  • API-first: keylight is designed as a headless system, with prebuilt applications and UI components. By creating keylight's APIs first and using them for all platform features, businesses have full functionality accessible for every application. This enables easy creation and integration of applications on top of keylight.

Working in keylight​

keylight enables subscription businesses to significantly reduce development costs, business risk, and time to value.

  • Ready-to-solve: keylight provides a robust and comprehensive logical foundation to handle the complexity associated with modern business models based on subscriptions, pay-as-you-go models, or combinations with one-off products. Regardless of specific use case, most requirements can be addressed through no-code configuration, enabling your business to orchestrate processes and create great user experiences.

  • Connectivity: keylight establishes seamless connectivity between systems and applications in the subscription ecosystem and connects users across different departments. They can collaborate seamlessly, using keylight as the single source of truth for all subscription activities.

  • Scalability: Businesses can achieve more with minimal custom development, enabling greater flexibility for change and innovation. The integrated approach to commerce, billing, and analytics solves key challenges in scaling modern business models. keylight's full-access policy to its features empowers subscription businesses to experiment freely and discover growth-driving strategies.

Before implementation​

keylight is a sophisticated business platform rich with feautres. Before starting the initial configuration, take a look at the guides How keylight works and Quick start guide to understand the platform architecture and basic configurations. To explore the end-to-end capabilities that keylight offers, see the complete documentation.